doesn't really matter to EA as long as it's before the annual Call of Duty release 1st week november.
that way EA can get 1 week sales jump before the Activision COD sales.
same thing every year, MOH or BF rushed out before COD is rushed out.
Both games buggy as hell on day one because they were rushed and never de-bugged or properly playtested.
People are really paying $60 to play a late beta that gets day 1 patches.