I'm a BF3 noob so can't judge the importance of this news.
But have seen it on battlefield blog and thought I'd post it.
"We have heard your wish for more official DICE servers. As of now, we have effectively quadrupled them on both Xbox 360 and PlayStation 3.
Note that you will still be able to get quick matched into any ranked server. For the best results if you want an official DICE server, please refer to the manual server browser and enter “DICE” as a search term. If you go to the Server information screen, all official DICE servers will have the owner set to “DICE”. Remember that you can favorite servers that you like so you can easily find them again on your next session.
Have a great gaming weekend!"