I had it twice
the first time they got me to delete everything from the PS3 game utility area and reinstall the version upgrade, this needs a new passcode so get that first from them.
the second time they claimed they didn't do anything, and I didn't but after a couple of days it just started working.
I contacted EA via their instant chat and the first time I had an amazing response - and for my troubles I got the B2K mappack for free. The second time wasn't quite so good.
So - really I don't know and I don't think they knew, but it works now.
Trying to share the passcode across PS3s/IDs is probably a really bad idea.
Any issues / questions please PM Pro_Vantage